The battle wages: Pinterest vs. The Fancy

Which image bookmarking site is right for your brand?

The biggest takeaway from this comparison is that Pinterest is where you go for referral traffic, whereas Fancy is a place to sell directly to the consumer. Understanding your target audience, is the key in understanding which marketing platform is right for your brand.

While Fancy is purely an e-commerce site, it still utilizes bookmarking (Fancy It!) to show case items that user would like to own or already owns, facilitating conversation among members. Common brands found on Fancy: Urban Cricket, Boticca, cristianop, etc.

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Pinterest is a social bulletin board where people can easily post visuals they’d like to save and share. Pinterest has built up an impressive following in the stylish scrap-booker set in a short period of time. The space is:

• Visually stimulating
• Inspiring
• Sharable

All things marketers need to produce engaging content on the web. Not only are individuals sharing photos, products, links, recipes, etc. with their friends via Pinterest but they are get shared over and over again to thousands of their friends. Pinterest is of interest to business to consumer companies that create the engaging content that will get shared: perfectly paired outfits, unique finger nail designs, new recipes, work out routines, etc. As Pinterest continues to expand, I wouldn’t expect it to be long before we are seeing “Pin it” buttons on websites and branded business pages on Pinterest.

Have you heard about the new Twitter brand pages? That’s right, Twitter is quickly following in the footsteps of Facebook and Google+ by making prominent brand spaces. This new addition to Twitter features:

• Header: The new expanded header on brand pages will allow for better “advertising” space. This header will be prominent above the twitter feed and can feature customizable text and images.
• Featured Tweets: The featured tweet allows brand to advertise specific campaigns, promotions or products.
• Organization: Brands can now separate the @replies from @mentions allowing for more effective communication with its audience.

Branded Twitter pages are still limited to prominent brands, but should launch to all companies within the new year!