The battle wages: Pinterest vs. The Fancy
Which image bookmarking site is right for your brand?
The biggest takeaway from this comparison is that Pinterest is where you go for referral traffic, whereas Fancy is a place to sell directly to the consumer. Understanding your target audience, is the key in understanding which marketing platform is right for your brand.
While Fancy is purely an e-commerce site, it still utilizes bookmarking (Fancy It!) to show case items that user would like to own or already owns, facilitating conversation among members. Common brands found on Fancy: Urban Cricket, Boticca, cristianop, etc.