FuseCreates Takes Home Environmental Leadership Program Gold Award

For over eight years, FuseCreates has exceeded sustainability standards and is now the recipient of the highest level of state recognition for environmental business practices.

Denver, Colo. (October 11, 2012) – In testament to our commitment of providing clients with sustainable marketing solutions, FuseCreates is awarded the Environmental Leadership Program Gold Award. As a leader in the marketing and commercial printing industry, FuseCreates recognizes the importance of helping our clients and ourselves meet and exceed sustainability objectives.

This award is given to those companies that have incorporated a fully functional Environmental Management System, meet continual environmental improvement goals that are verifiable and measurable, and are working toward the goal of sustainability. This is the highest level of state recognition for environmental business practices.

Our policy is to provide services and products to customers that utilize minimum environmental impact materials and methods, which includes recycling, progressively cleaner air emissions, waste minimization and management, and a safe and friendly work environment. To achieve our sustainability goals, FuseCreates has incorporated the following green initiatives:

• Utilize vegetable based inks with low volatile organic compounds (VOCs)
• Left over paper is used to stuff boxes or donated to schools
• Direct to plate imaging to save film, chemicals and energy
• Digital proofing to save film
• Catalytic oxidizers, after burners, chiller condenser reduce VOC emissions
• Recycle products: plates, paper, cans, computers, plastic, shrink-wrap, glass, toner and ink-jet cartridges

FuseCreate’s measurable results:

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Business Marketing Association (BMA) hosts luncheon with Andy Sernovitz, author of Word of Mouth Marketing.

Andy made marketing sound easy at this event and discussion. His straightforward advice sounds like common sense, but thousands of businesses are overlooking the simple steps that take marketing viral. His #1 tip: the best marketing is free marketing. In his book we learn that a company’s best marketer are their customers and they are also free marketers. There are 5 essential steps that make word of mouth marketing work:

1. Talkers – Find people who will talk about you
2. Topics – Give people a reason to talk
3. Tools – Help the message spread faster and farther
4. Taking Part – Join the conversation
5. Tracking – Measure and understand what people are saying

Sounds simple right? But with so much noise pointed at consumers everyday, it is difficult to make your conversation break through the clutter. So to help push you in the right direction, Andy provides the Word of Mouth Marketing Manifesto:

• Ethics come first.
• Happy customers are your best advertising. Make people happy.
• Marketing is easy. Earn the respect and recommendation of your customers. They will do your marketing for you, for free.
• Great service starts great conversations.
• Marketing is what you do, not what you say.
• Negative word of mouth marketing is an opportunity to listen and learn.
• People are already talking. Your only option is to join the conversation.
• Be interesting or be invisible.
• If it’s not worth talking about, it’s not worth doing.
• Make the story of your company a good one.
• It’s more fun to work at a company that people want to talk about.
• Use the power of word of mouth to make businesses treat people better.
• Honest marketing makes more money.

Green Meeting Industry Council hosts Garden Party to further education on urban farms and sustainable meetings.

On Wednesday, September 12, FuseCreates had the opportunity to attend Green Meeting Industry Council’s (GMIC) Garden Party at Blue Bear Farm at the Colorado Convention Center.

While we thoroughly enjoyed the scrumptious organic food and local wines, the real story is about the food that came from an urban garden in the heart of downtown Denver.

Blue Bear Farm is one of the largest gardens at a convention center in the United States and boasts over 5,000 square feet of growing space and includes over 2,000 feet of irrigation. Only 200 yards from the main kitchen, chefs will be able to tout a new level of “fresh off the vine” food to visitors. Planning of the garden began almost two years ago and is part of Denver Mayor Michael Hancock’s Denver Seeds initiative, which promotes urban gardens and local farming operations around the city.

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