Business Marketing Association (BMA) hosts luncheon with Andy Sernovitz, author of Word of Mouth Marketing. Andy made marketing sound easy at this event and discussion. His straightforward advice sounds like common sense, but thousands of businesses are overlooking the simple steps that take marketing viral. His #1 tip: the best marketing is free marketing. In [...]

When I purchase a cup of coffee am I purchasing just the product? Anywhere? Freely prepared? How about my jeans? New store? fit/style? Rarely, if ever! I am habitual in where I buy my cup of goodness (coffee) and how I like it prepared. Before I reach that first sip, I place an expectation not [...]

The Lascaux Paleolithic cave paintings are Graphic Design in the purest form, nature. The cave paintings are illustrations used to convey a message or idea to another and visual communication is born. With the digital revolution of the 2000’s, graphic design electrified to sell consumers visually from the design of homes to cellular devices. Graphic [...]